Laurel Hill Campaign Pitch
Opportunity: Laurel Hill has been established as a cemetery since they introduced Laurel Hill West in 1869, after founding Laurel Hill East in 1836. The team at Laurel Hill have been looking for ways to increase their memberships and overall the amount of people coming into the park. In an advertising team we were tasked to research and come up with a main insight alongside a big idea to show the client at the end of the semester.
Outcome: Our insight "Walk With Intention" was developed after we completed interviews with Gen Z and found multiple accounts of commentary in these interviews and online discussion boards that they feel there is not a place for them to escape from the chaos. Our big idea "Connect to you" is a campaign created to target Gen Z and to challenge them to rediscover themselves and their tranquility. This campaign was picked by the client as the top campaign in the class to be used in future marketing at Laurel Hill.
Laurel Hill Mock Up Instagram Stories
Laurel Hill Mock Up Instagram Posts
Laurel Hill Pop Up Event Mock Up
Laurel Hill Pop Up Van Mock Up
Laurel Hill Bus Station Wrap mockup
Laurel Hill City Bike Collab Poster
Laurel Hill Flyer
Laurel Hill Informational Brochure
