Bumble Campaign Re-Design
Opportunity: Bumble’s “Celibacy Is Not The Answer” campaign became controversial as campaign messages were mistaken as shaming those that aren’t sexually active. The goal of the campaign is to reach the same audience with the same message while staying mindful of the overall tone of the campaign.
Original Campaign Billboard
Outcome: “Do it for the Plot” is a campaign that still looks to connect with the Gen Z audience but focuses on playing into a spontaneous nature. I added bees into the design to further play into the playful nature and to further solidify branding. All designs, graphics and mockups were created by me.
Revised Campaign Billboard #1
Revised Campaign Billboard #2
Revised Campaign Poster